In my last post, I introduced you to SmartStrand carpet, which was introduced to the market in 2004. Fine Rugs entered the broadloom business two years ago, and we’ve installed this carpet in a number of homes. I’m so happy with SmartStrand’s performance, that I’m offering a lifetime replacement guarantee. Visit the Fine Rugs of Charleston website for more details.

Before I made this aggressive guarantee, I studied the product and came away very impressed with it’s potential to be, by far,  the best carpet ever developed.  I searched carpet cleaning data bases and read hundreds of consumer comments.  I did not see one single customer complaint on the carpet’s performance, only glowing reports of satisfaction.  And reports of shipping delays between 2005- 2007 were reconciled after DuPont and Mohawk increased capacity.

It Passes the Red Wine Test

In 2009, SmartStrand carpet was featured on The Martha Stewart Show. In the segment, Martha touted the product’s availability in a collection of beautiful styles in hundreds of colors. She stressed that she hesitates to serve red wine at parties because of fears of spills and stains. Then, she gleefully poured red wine on a sample of SmartStrand carpet and removed it with plain warm water.  Her audience was very impressed!

A Rhino: No Match for SmartStrand

SmartStrand can even withstand the constant tracking of mud, dirt, and the daily surprises left by Ricko, a 2,800 pound black rhinoceros.  The 12-year-old rhino lives at the Birmingham, Alabama Zoo. For safety reasons, he spent two weeks inside an enclosed space after a tropical storm.  And needless to say, Ricko soiled the SmartStrand carpet under his feet– in many ways.

After two weeks, the carpet was removed and the cleaning began. Sections of carpet were selected for “before and after” displays and the results were obvious. “To be honest, I didn’t expect it to come clean at all.” said zookeeper Billy Cochran.

“I never had a doubt,” said David Duncan, Mohawk’s Vice President of Marketing. “We didn’t clean it using any extraordinary means. We used the same formula, at the same strength, available to every consumer who purchases Mohawk FloorCare Essentials from their local retailer.”

SmartStrand vs. Family Circle Cup

Stay tuned for my next post. I’ll explain how Mohawk put SmartStrand carpet to the test again at one of the most visible sporting events in the nation.

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