Many of today’s consumer are shopping online. Children of the Baby Boomers, these shoppers were born in the late 1970’s through about 1990. They’re often referred to as “Millennials’, or “Echo Boomers”.
Millennials are the first generation to grow up with computers in their homes. In a 1999 speech, Microsoft CEO Bill Gates encouraged America’s teachers to use technology to serve the needs of this new online generation. And, they did.