Rug Strategy

SmartStrand: Stronger than Martha and a Rhino

In my last post, I introduced you to SmartStrand carpet, which was introduced to the market in 2004. Fine Rugs entered the broadloom business two years ago, and we’ve installed this carpet in a number of homes. I’m so happy with SmartStrand’s performance, that I’m offering a lifetime replacement guarantee. Visit the Fine Rugs of Charleston website for more details.

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SmartStrand: Carpet for the Future

I’ve seen a lot in my 40 years in the floor covering industry.  But I truly have never seen a product as revolutionary as this.  I have studied it and, considering my technical background, I just love this product! I feel so good about it that I will offer a full replacement of the carpet if stains can’t be removed.

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Rugs: the original Green product

Rugs have a primal appeal.  In fact, I have seen the calming influence that rugs can have on a family that has moved to a new city as they lay out their rugs and place the furniture around them.  Wool rugs date back to the earliest days of civilization when hunters became herders.  Rather than constantly hunting for food and hides for warmth, peoples around the world domesticated animals.

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What they get for the money

Sometimes customers are surprised when I come to the house with the delivery crew.  I like to do this because I can make sure the rug placed properly with the furniture and that it is in the right direction. A hand knotted rug will often have a dramatic light and dark side, and I like to give the client the choice.

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